Alexander Helm did not expect that: In the online voting for the founder award, he emerged as the winner and was honored as Saxony's best founder 2021 at a ceremony in the Gläserne Manufaktur in Dresden on Friday. The 34-year-old was surprised by the wave of well-wishers. "Some even sent greeting cards", ...
Alexander Helm did not expect that: In the online voting for the founder award, he emerged as the winner and was honored as Saxony's best founder 2021 at a ceremony in the Gläserne Manufaktur in Dresden on Friday. The 34-year-old was surprised by the wave of well-wishers. "Some even sent greeting cards," says the young entrepreneur, who not least with the help of his mother Ute Helm, who runs a pharmacy Werdau , founded the company Casida GmbH & Co. KG in 2016.
The naturopathic wealth of experience of Ute Helm, who also participated in the company, was the basis for the newly founded company. “The products made from purely natural active ingredients have always been well received by customers. I wanted to pick up on that, ”says the company founder. The first products based on our own recipes, such as Repair & Protect nail oil for nail fungus, were initially only produced for pharmacy customers. But that wasn't enough for Helm, he wanted to offer the recipes to a wider audience. This gave birth to the idea of the “Casida” brand.
“We want to be a modern brand, which is why we focused on developing our own products and online trading right from the start,” explains the 34-year-old confidently. The start-up price, which is associated with a media budget of 60.000 euros in the three major daily newspapers in Saxony, suits him well. “This allows us to increase our popularity, especially in Saxony strengthen. It is a good support for our goal of becoming a well-known brand, ”said the pharmacist. The Casida portfolio now includes 80 products for numerous specific areas of application.
The latest product is an alternative to traditional toothpaste. The "Dental Protect tooth powder" has natural ingredients such as healing chalk, zeolite or baking soda and does not contain fluoride, chemical additives or microplastics. "The contained probiotic bacterial strains ensure a balanced oral flora," explains the pharmacist, who has not yet run out of ideas for new natural remedies and natural cosmetics.
Helm struck a chord with many customers with its natural history products. Natural health products and natural cosmetics without chemical additives and without animal testing are trendy. "People are becoming more and more health-conscious," Helm is certain.
Casida was already in the black in its first financial year. Last year the Werzeit company with ten employees achieved a turnover of more than three million euros. In 2018, the company moved to an empty supermarket with sufficient storage and logistics space. A modern, bright office floor was built for the young team. “We also want to become better known as an employer in Werdau,” Helm hopes for positive effects from the founder award.
In order to respond to customer needs in the pandemic, the Casida range was expanded quickly and in a targeted manner last year. Highly dosed, bioavailable vitamin drops and turmeric capsules have been added to the program, which contribute to the defense against infection. "Because we are an innovative company, we were able to react quickly and flexibly to the new requirements of the market," says Helm.
The business award"Saxony's Entrepreneur of the Year" and the founder award "Saxony founds - Start-up 2021" are an initiative of "Sächsische Zeitung", "Freie Presse", "Leipziger Volkszeitung" and the MDR Television sowie von Volkswagen Saxony, the auditing and tax consulting company KPMG, Landesbank Baden-Württemberg (LBBW) and the health insurance company AOK.
On the radio show"Tuesdays direct", on July 13th, the focus will be on the five finalists of the special award "Saxony founds - Start-Up 2021" in the competition "Saxony's Entrepreneur of the Year": 20.00 23.00 clock to clock at MDR SACHSEN - Das Sachsenradio and as Podcast.cul