Sanya Tourism Promotion Board
SANYA, China, Jan. XNUMX / PRNewswire /
Tripadvisor, the world's leading travel platform, recently released the Travelers' Choice Awards 2021. For the first time, Sanya won the “Travelers' Choice Best of the Best” in the “Popular Travel Destinations - World” category, making it fourth among the travel destinations on this list.
A key award in the tourism industry, the Travelers' Choice List embodies the knowledge and experience of travelers from around the world and reflects the quality, service and value proposition of the winners. The Travelers' Choice Best of the Best Awards are the highest accolades that Tripadvisor bestows. Winners are calculated based on hundreds of millions of reviews and opinions collected on Tripadvisor from travelers and guests around the world over the past year, representing the top 1% of all entrants in a given award category.
The new free trade port, favorable tax exemption policy, as well as a number of thematic initiatives by the Sanya Tourism Promotion Agency to recover the tourism industry and the economy in general after the pandemic have made Sanya, which has become one of the most popular domestic destinations for Chinese vacationers in recent years, brought in the award as a "popular travel destination"
As for the tourism promotion that led to winning the award, the Sanya Tourism Promotion Agency has taken an innovative approach to investigate how culture and tourism can be integrated in an engaging way. It proactively invites institutions known for their excellence in various fields who work with Sanya to make the Sanya brand more inclusive and multidimensional in terms of value proposition, lifestyle and travel. The effort has set a new benchmark for what it means to be a popular place with so many tourists, while also strengthening the importance of Sanya as a tourist destination that is taken seriously not only domestically but globally.
After an in-depth analysis of Sanya's tourism market and comparison with the current expectations and preferences of today's travelers, the Sanya Tourism Promotion Agency launched the Youth Wonderland Sanya campaign aimed at millennials and members of Generation Z (aged 18-35 years) and addresses topics that are better tailored to the target group. The campaign has proven to be very successful in attracting members of the target group and was recently awarded the silver prize in the cultural tourism IP category at the IAI Festival and Travel Awards.
The award of the “Travelers' Choice Best of the Best” in the “Popular Travel Destinations - World” category not only reflects the growing enthusiasm of travelers from all over the world for Sanya, which now clearly deserves the designation “international tropical coastal travel destination”, it also highlights the positive contribution that the Sanya Tourism Promotion Agency has made to creating and promoting the city as a trendy travel destination.
Sanya is actively working to improve regional tourism support facilities to welcome the next wave of travelers from near and far who have chosen this destination for its comfortable surroundings, excellent infrastructure and excellent tourist services. The Sanya Tourism Promotion Agency plans to continue using all that the internet, internet generated traffic and big data have to offer to further develop Sanya as a young, international and fashionable travel destination, to develop and continue to develop Sanya's international competitiveness in all aspects To welcome visitors from all over the world.
Original content by: Sanya Tourism Promotion Board, transmitted by news aktuell