Harz cheese that does not come from the Harz region? From the point of view of the consumer researcher Marcel Lichters from the University of Chemnitz, companies with such geographical information and associations consciously accept to mislead consumers. The Harzer is not an isolated case. “We can see that from other areas as well. Take the Emmental cheese, for example, which is not always from Emmental, ”said the marketing expert from the German Press Agency.
Most companies do not have a reason to rename the product. "It's usually better to work with a familiar concept than trying to establish a new one," said Lichters.