Germany's best fruit and vegetable departments / Eight EDEKA markets awarded the “German Fruit Prize 2021”

EDEKA ZENTRALE Foundation & Co. KG

Hamburg (ots)

- Three nationwide awards and five titles at state level for outstanding freshness expertise
- EDEKA scores with its range of products, the proportion of regional products, product presentation and on-site advice
- EDEKA Fruchtkontor and regional EDEKA wholesalers ensure the highest quality and short distances

At the presentation of the German Fruit Prize 2021, EDEKA was honored again this year with the renowned industry award. At the national level, three EDEKA stores were convincing: EDEKA Ueltzhöfer in Ellhofen in the "Large Supermarket" category, the EDEKA Fresh Center Wagner in Coburg in the "Supermarket" category and the Remstal-Markt Mack in Weinstadt in the "Small Supermarket" category. EDEKA Baisch in Baden-Württemberg, the EDEKA Center Warnow Park in Mecklenburg-Western Pomerania, the EDEKA Center Braunschweig in Lower Saxony, EDEKA Zielke in North Rhine-Westphalia and the EDEKA Center Kreuzberg in Rhineland-Palatinate recorded further victories at the state level. "The fruit and vegetable departments in many EDEKA stores are the gateway to a unique shopping experience," says Markus Mosa, CEO of EDEKA headquarters. "At EDEKA, fruit and vegetables stand for regional cultivation and first-hand quality. Our merchants convince with a mix of diverse, fresh and regional products - at the best price-performance ratio. "

EDEKA stores traditionally differentiate themselves through a high proportion of regional and local products. The proportion of organic fruit and vegetables continues to rise - including more and more products that are produced in accordance with the standards of organic farming associations such as Demeter. For a long time, EDEKA merchants have also been offering many fresh products unpacked and encouraging their customers to use reusable bags when shopping for fruit and vegetables. With the innovative Apeel process, EDEKA is once again contributing to the fight against food waste: The edible Apeel protective cover made from plants gives fruit and vegetables a second skin and doubles the shelf life of fresh products. So far, avocados, oranges, mandarins, lemons and grapefruits already bear the Apeel logo.

The world of freshness

Fresh fruit and vegetables all year round without long and time-consuming delivery processes - this is what EDEKA Fruchtkontor stands for. It supports the approximately 3.600 EDEKA merchants together with the goods and sales experts of the seven regional EDEKA wholesalers in offering their customers an always individual and varied range of fruit and vegetables. Almost no company in the German food trade has a comparable platform for purchasing fresh fruit and vegetables. The specialty: EDEKA Fruchtkontor does not buy goods through exporters or agents, but works directly with over 1.000 producers in more than 85 countries. Around half of all EDEKA Fruchtkontor suppliers are based in Germany.

German fruit award

For 25 years, the specialist magazine "RUNDSCHAU für den Lebensmittelhandel" has been offering the industry prize together with the "Fruchthandel Magazin". A top-class jury of experts evaluates the participants on the basis of extensive criteria such as the diversity of the range, the proportion of regional products, the presentation of goods and on-site advice. The jury also carries out unannounced store checks.

EDEKA - Germany's most successful entrepreneurship initiative

The profile of the medium-sized and cooperative EDEKA association is based on the successful interaction of three levels: Nationwide, around 3.600 independent retailers give EDEKA a face. At the retail level, you take on the role of local supplier who stands for food quality and enjoyment. They are supported by seven regional wholesalers who deliver fresh goods to the EDEKA stores on a daily basis and are also at their side on sales and expansion issues. The EDEKA strategy is coordinated at the EDEKA headquarters in Hamburg. It controls the national merchandise business as well as the successful “We love food” campaign and provides a wide range of impulses for the implementation of cross-association goals. With the subsidiary Netto Marken-Discount, it is also setting successful accents in the discount business. Specialist retail formats such as BUDNI or NATURKIND, the cooperation with online-based delivery services such as Picnic and the bulk consumer business with EDEKA Foodservice round off the broad range of services offered by the group of companies. In 2020, EDEKA achieved sales of EUR 11.100 billion with over 402.000 stores and 61,0 employees. With 19.250 trainees, EDEKA is one of the leading trainers in Germany.

Press contact:

EDEKA ZENTRALE Foundation & Co. KG
Corporate Communications
Tel. 040/6377 - 2182

Original content by: EDEKA ZENTRALE Stiftung & Co. KG, transmitted by news aktuell

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