China Media Group and ASEAN Media Form Partnership to Promote Regional Development

The China Media Group (CMG) and the media of the Association of Southeast Asian Nations (ASEAN) launched a partnership to promote mutual communication on Wednesday as part of the ASEAN Media Partners Forum 2021.

Members agreed to issue a joint statement aimed at strengthening post-pandemic collaboration between the CMG and ASEAN media partners and promoting greater regional prosperity.

Around 100 guests from 33 companies in China and 14 other countries gathered at the forum organized by CMG, who attended the event in person or online.

Shen Haixiong, President and Editor-in-Chief of CMG, gave a welcoming speech. This year marks the 30th anniversary of China-ASEAN dialogue relations, Shen said, and the media has played an irreplaceable role in promoting steady and sustained progress in China-ASEAN relations.

"In recent years, the CMG and the media organizations of the ASEAN countries have engaged in a multi-dimensional and multi-level exchange and cooperation that has effectively promoted mutual understanding and trust between our peoples," he said.

On the basis of these solid relationships, Shen also expressed his desire to deepen practical cooperation between the CMG and the ASEAN partners.

“We hope to be able to use the fruitful achievements to enrich the essence of our partnership. We are also looking forward to other media organizations from ASEAN countries joining us to objectively and truthfully tell stories about China, stories about ASEAN and stories about China-ASEAN exchanges and cooperation, ”said Shen.

Martin Andanar, secretary to the President of the Philippines Communications Bureau, said China Media Group and CCTV video news agency are reliable media partners. He explained that the forum was creating "increasingly diverse paths between the participating countries to deepen their knowledge and understanding and to promote media cooperation in the midst of the COVID-19 pandemic."

Alex Yeow Wai Siaw, Group Chief Executive Officer of Star Media Group in Malaysia, emphasized that the common progress of the entire region laid the foundation for the future of the region in today's interdependent world. Yeow stated, "Malaysia and China have always had a close relationship so that the media on both sides can disseminate valuable knowledge for mutual learning."

Tham Loke Kheng, Chief Executive Officer of Singapore-based Mediacorp, said in her speech that the partnerships are “the key to driving innovation and growth for media companies across Asia. Here we find opportunities to grow together. ”She believes that creative partnerships are the key to unlocking a bright future for the media industry in ASEAN and China.

Chen Dehai, General Secretary of the ASEAN-China Center, also expressed his confidence in the future media cooperation between ASEAN and China and stated in his speech: “Currently, relations between ASEAN and China are at a new historical starting point with even broader prospects . I see great potential for media cooperation on both sides. "

As part of the new partnership, CCTV + launched a program for ASEAN partners entitled AgriToday, which focuses on China's world-leading agricultural technology and provides members with the latest information and video footage from the industry. There was a signing ceremony between CCTV +, Vietnam News Agency and Vietnam Rural TV of Voice of Vietnam. The forum also hosted an opening ceremony for the Lancang-Mekong Mobile Cinema 2021 and the documentary Amazing Southeast Asia held. These projects aim to promote closer intercultural communication between the Chinese and residents of the ASEAN countries.

The forum concluded with an online panel discussion in which Chinese and ASEAN media representatives met on the subject of “Media Cooperation and Regional Development”. Panelists discussed specific issues such as the fight against fake news and media bias.

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Original content by: China Global Television Network Corporation (CCTV +), transmitted by news aktuell

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