With its first fully electric vehicle in the compact segment, Audi wants to significantly increase sales figures and profit from electric cars. CEO Markus Duesmann presented the Q4 e-tron SUV and the Q4 Sportback e-tron hatchback variant to the public for the first time on Wednesday at a world premiere on the Internet.
Last year the Ingolstadt VW subsidiary sold 1,7 million cars - including 47 large fully electric SUVs. With prices starting at 000 euros, the two Q42 models now enable “entry into the electric world of Audi,” said Duesmann. The company did not disclose which sales figures Audi is aiming for. The main market is the EU, along with the USA, said a spokeswoman.
The Q4 e-tron is also the first Audi to be based on the Volkswagen Group's modular electric drive kit (MEB) for compact and mid-range vehicles. The Q4 e-tron is built in the Saxon VW plant in Zwickau, where the fully electric VW models ID.3 and ID.4 are already rolling off the assembly line on this platform. These synergies should help to raise the profit margins of electrified Audis to the level of gasoline and diesel cars in three years. "Throughout the group there will be around 2029 million vehicles on this technical basis by 19," said Duesmann.
The Q4 e-tron is due to hit dealers in June. Audi has been producing the large electric SUVs in Brussels since 2018. The recently introduced luxury sports car e-tron GT is built in Heilbronn. A fully electric model is also to be produced at the main plant in Ingolstadt from 2022, the SUV Q6 e-tron on the PPE platform shared with Porsche. Up to 2030 million vehicles in the upper and luxury class are to be built on the PPE platform by 7.